60% Kuhi Kupuna Kūpono
Ua wehewehe ʻia ʻo Marketing e ka American Marketing Association ma ke ʻano he "hana, hoʻonohonoho o nā ʻoihana, a me nā kaʻina hana no ka hana ʻana, kamaʻilio, hāʻawi ʻana, a me ka hoʻololi ʻana i nā makana i loaʻa ka waiwai no nā mea kūʻai aku, nā mea kūʻai aku, nā hoa, a me ka lehulehu ma 1 nui." ka wehewehe ʻana, ʻike ʻoe aia ʻehā mau hana, a i ʻole ʻāpana, o ke kālepa:
Hōʻike Kuhi Kuhi